FPO Flash

GoGirls get around.


American Birkebeiner   |   Hayward WI   |   February 20, 2009

The GoGirl Mini Cooper blasted across the state of Wisconsin in a bona fide blizzard. No matter; the GoGirls were headed for the American Birkebeiner in Hayward, WI, and knew that lots of snow was exactly what the doctor ordered! read more

St. Paul Winter Carnival   |   St. Paul MN   |   February 1, 2009

On February 1, 2009 the GoGirls traveled to the land of chilly Port-O-Potties (or Saint Paul, Minnesota as it is more commonly known). CEO and Founder, Sarah Dillon, and GoGirl Arlene had a blast at the St. Paul Winter Carnival “Fire on Ice” Iceboat Race on Lake Phalen. read more

City of Lakes Loppet   |   Minneapolis MN   |   January 31, 2009

On January 31, 2009, the GoGirl Mini Cooper was spotted checking out the throngs of crowds at the City of Lakes Loppet. This event is a cross-country ski festival featuring the beautiful trails and lakes of the Minneapolis. read more

Success at the Women’s Expo

Women’s Expo   |   Minneapolis MN   |   January 16-18

GoGirl’s launch event was a big success at the Minneapolis Women’s Expo on January 16-18. Photo from the Women’s Expo

To our delight the booth at the Expo was crowded all weekend! The GoGirl comfort station had a line of 5 or more women at times waiting to try the product. Over 40 women provided video testimonials to share their experiences with the product. We’re looking forward to sharing many of these video testimonials on the Go-Girl website. Women would approach with scepticisim and ended up purchasing product themselves and friends consistently. When women would come out of the Comfort Stations groups of women would applaud. It was simply amazing and fun to be a part of. We’re so thankful to all the women at the Expo with great things to say about the product and planned use for a new convenience item!

We sold three times what we expected to sell and had over 40 video testimonials! Hundreds of women tried and loved the product. Not only was GoGirl a hit, but women love the GoGirl Gear as much. We sold almost all of our Tshirts, caps, boy shorts and even thongs. It’s the GoGirl logo and empowering image that women love! This launch was a giant home run for GoGirl! We knew we would have fans show up, but the positive input from the audience was overwhelming. We left the Women’s Expo on a market validation high and now we’re on our way to expanding promotions and destinations for the GoGirl Tour. Keep your eye out for the GoGirl Mini!

Sarah
sarah@go-girl.com

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